a selection of banner ads for an insurance company

Here’s a selection of banner ads I made for a large insurance company based in California. It’s all B2B so the audience is agencies who sell insurance to the public – rather than Geico’s audience, the public. So it’s a “sell our products, make money/did you know we offer these products” message instead of “protect your stuff with our insurance/you’re in good hands.”

Given an overview of each product’s vibe and their sales goals, I served as art director, designer and copy writer for these. Due to file size requirements set by the vendors, these are static (not animated). And of course, I set up tracked links for each of the ads to measure their performance.

The “California motorcycle” logo with the F loop through the O appears on all banners and email designs. I took “California” from a hi-res photo of a real license plate, so it’s immediately familiar for Californians.

Check out the backwards evolution of the campaign below; most recent ad is on top.

Instagram-style multiple photo ad…

motorcycle web banner ad

Cloned, mirrored, redrawn, smudged and recolored “panoramic” photo made from a regular landscape shot…

motorcycle web banner ad

This one was actually two separate photos; a bike and a desert – plenty of editing and cloning to make the desert fill the banner while not getting too visually detailed.

motorcycle web banner ad

This was the first ad I made for this motorcycle insurance product. “Gear up” was intended to inform agents that Arrowhead offers a motorcycle product to get them on board.

motorcycle web banner ad