multimedia marketing campaign

This is an example of a multimedia marketing campaign to announce a new line of business for an insurance company.

Project Roles

Video

  • concept/aesthetic
  • set design (with help from coworkers)
  • voice over, sfx
  • shooting & editing (coworkers helped bring the scene to life)
  • simple animation – in the map shot

Web Pages & Banners

  • design, layout
  • graphics, simple animation
  • slider interface design
  • staff photography

Web Video Ad

10-second pre-roll ad played before each video on an industry magazine website in Feb 2012

Paper diorama (tatebanko) + spray painted US map cut from gatorboard + music, sfx, my voiceover + a little animation


Screenshot of the pre-roll in action on InsuranceJournal.com

Public Landing Page

Prospects and exiting customers who were not logged in saw this landing page.

Additional Features from the jQuery Slider

Banner Ads

Web banner ad

 

Email banner ad – conforming to small file size constraints

 

Email banner ad variation – conforming to small file size constraints

 

Customer Portal Splash Page

Existing customers who were logged in saw this version.

Additional Features in the jQuery Slider