This is an example of a multimedia marketing campaign to announce a new line of business for an insurance company.
- set design (with help from coworkers)
- voice over, sfx
- shooting & editing (coworkers helped bring the scene to life)
- simple animation – in the map shot
Web Pages & Banners
- design, layout
- graphics, simple animation
- slider interface design
- staff photography
Web Video Ad
10-second pre-roll ad played before each video on an industry magazine website in Feb 2012
Paper diorama (tatebanko) + spray painted US map cut from gatorboard + music, sfx, my voiceover + a little animation
Screenshot of the pre-roll in action on InsuranceJournal.com
Public Landing Page
Prospects and exiting customers who were not logged in saw this landing page.
Additional Features from the jQuery Slider
Web banner ad
Email banner ad – conforming to small file size constraints
Email banner ad variation – conforming to small file size constraints
Customer Portal Splash Page
Existing customers who were logged in saw this version.
Additional Features in the jQuery Slider